First impressions really do matter when it comes to new-build homes and developments. It’s not just the interior of a home that counts, a beautifully landscaped exterior can make all the difference in attracting buyers, boosting sales and adding value to a property.

One of the simplest yet most effective ways to boost the appeal of a development is to choose high-quality turf.

For property developers and housebuilders, investing in high quality turf not only adds to the look of a development, but it can also be a strategic choice that heightens the overall desirability of a new home.  

1. More attractive to buyers

A new-build development is often a blank canvas. Quality landscaping and lush green lawns can really be the difference in making it feel like a potential home. Premium turf provides instant greenery, ensuring homes look finished and well-presented from the moment they hit the market – unlike bare soil or patchy grass seed which can create an incomplete appearance. Whether it’s a private garden, a communal green space or a show home exterior, high-quality turf enhances the visual appeal of the entire development.

2. Higher perceived value

It’s no secret that house buyers often prefer homes that have a ‘move-in ready’ feel. A lush, well-maintained lawn will add to that perception. Properties with well-laid turf may even sell faster because they require less immediate effort from the new homeowner.

Additionally, developments with front gardens and communal areas that have a consistent, well-kept appearance by their very nature create a sense of quality, which can encourage higher property values and stronger demand, particularly in competitive markets.

3. Reduced long-term maintenance and costs

Lower-quality turf may lead to ongoing problems such as poor drainage, weak root systems and rapid deterioration. Choosing quality turf that has been grown locally will help ensure a longer-lasting, healthier lawn. This reduces the likelihood of patchy, worn-out grass that needs replacing within a few years. For property developers, it can help with:

• Lower maintenance costs for show homes and communal areas.
• Less complaints from new homeowners about poorly performing lawns.
• Better long-term durability, avoiding the need for expensive replacements.

4. Sustainability

For developers aiming to meet sustainability targets, selecting a locally sourced, responsibly grown turf can contribute to greener building practices as well as offering aesthetic and practical benefits. Choosing a local supplier not only cuts down on delivery miles but also helps to support the local economy.

5. Choosing the right turf for your development

For housebuilders and developers in the South West, selecting the right turf supplier is key. High-quality turf should be:

• Grown to UK climate conditions, ensuring resilience and longevity.
• Suited to the site’s needs.
• Freshly harvested and properly laid by an experienced landscaper.

While turf might seem like a small detail in the world of property development, its impact is significant. A well-turfed landscape can help sell homes faster and provide long-term cost savings as well as contributing to a greener, more attractive environment.

For property developers looking to maximise the value of their projects, investing in high-quality turf is a simple decision.

HCT Turf consistently supplies local landscapers and garden services businesses with turf cultivated in Exeter on a sandy loam soil which enables us to offer this consistent grade all year round, almost regardless of weather conditions. Our seed mix produces a turf that combines a beautiful lawn with high wear tolerance and easy maintenance.